PPC Ads - Tracking

By Themby Anne Torres

PPC advertising is a very effective tool that could build you a fortune when done properly, but it can also drain your coffers fast with just a dose of irresponsibility. If you're new in this type of advertising, you will have to research significantly about it before embarking on a campaign. It may cost you some, but if you're after only qualified traffic, market-targeted customer lists, worldwide market reach and high sales potential, you won't have a thing to regret with Pay Per Click Advertising.

Fortunately, you will have a number of options to consider for your investment, the most popular of which is Google Adwords. Although advertising guidelines on Google have had to evolve over the five years it's been in existence, the company remains on top of its league.
At present, it eats up about nearly fifty percent of all online searches with the second and third-ranking engines combined not even coming close. In other words, putting your ads there is almost a guarantee of significant qualified traffic to your site. However, this can also be taken that with insufficient knowledge and the wrong moves, you could be easily quashed by competition.

One particular change that Google underwent had something to do with the separation of Search Ads and Content Ads, which means an advertiser may bid independently on both at the same time. This means ads on Google Adwords will also be placed on the websites of other companies offering related products or services and other affiliate networks.

If you're an advertiser, it's essential that these two methods are used and maximized separately from each other. You will also have the option of paying less for traffic from content ads or striking them off your gameplan altogether. It is favored, on the other hand, that these ads be launched as a different campaign even if you intend to run them regardless of cost. This may be a dull task but the point is to track your ads to know where your money's going. Once your web statistics tell you which ads are doing their job and which aren't, you'll know which ones to retain and which to discard. Running both of these in a single campaign will, of course, be unworkable.
While all this may sound complicated for any PPC newbie, things can and will be learned with a lot of diligence and resourcefulness. A good book, for example, will be a great investment if you'd like to succeed with your ads. Remember that one-half of every good ad campaign is knowing how good or bad it's getting to be.

When you real traffic and a scientific approach to conversion tracking, you can be assured that your ads are going where they should because you'll know when and how to lead them to that right path.

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Cool Tips for your Wordpress Blog

by Shane Flintoff

In this article, I am giving you useful wordpress tips which
you can use to not only increase your traffic, but also
improve your rankings and the ad revenue. These tips are
useful not only for newbies but for those who have their
running blogs.

Optimizing Robots.txt file: When you set up a blog, you
probably have many concerns over the activity of search
engines. There are certain pages which you dont want people
to find via search engines. There must be some way to
prevent them from crawling and indexing such pages. The
robots.txt file provides you such an option.

You can use the robots.txt file to mention the pages, feeds
and any URL which you dont want to get indexed in search
engine listings. You can even disallow certain bots from
crawling your pages. All this can be done by making changes
to your robots.txt file.

Use Pinging Services: Free pinging services are available to
tell search engines that you have updated your blog. Such
services are freely available. You can even get some
software to notify the pinging services about various blogs.
Everything can be managed in one click.

Update Frequently: The blog should be updated often. It is
important to keep posting quite often. This will send a
message to the search engines that you have fresh content.
It will probably result in better rankings and traffic. It
is best to update around 3 times a week. You can even
schedule the posts in wordpress so that they will be
published on the set date.

Encourage Blog Comments: There are various methods of
encouraging blog comments. You can install the plugin You
comment I Follow. Providing Do Follow comments is a nice way
to getting more participants in the ongoing discussion.

You should also not worry about the comment spam. You can
use akismet plugin to fight spam automatically. You can also
remove spam by moderating every comment. But take the time
to reply to comments.




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