Your Next PPC Successful Campaign Part-2

You are said many times to focus the #1 position during a PPC Campaign. Edwin Huertas form ETR notes that it’s better and less expensive to rank at the second, third, forth and even fifth position on the first search engine page. I’d like to share his experience with you in the following article.
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Go for "Bronze" With Your PPC Campaign Part -2

By Edwin Huertas

I have been running PPC campaigns for 10+ years now - and I have found that many people click on the ad in the first position simply because it is the first one available. But once they rule it out, they return to the search results page to click on other, potentially more relevant, ads.

A few points to consider:

1. Bidding for the first position means you will be paying a much higher click rate than your competitors. But bidding for positions three through seven (on the first page) can significantly reduce your overall PPC cost, while still delivering good quality traffic. You won't get as much traffic, but you will be paying a lot less for your click-thrus - which will result in a lower CPA (Cost Per Acquisition) rate.

2. When people click on the ad in the top spot, they usually do so simply because it's their first option. But when they click on an ad in the lower positions, it's after carefully reading the message and determining that it's relevant to their search.
I would rather be in the fifth position converting at 25 percent than in the first position converting at 10 percent. Yes, even if it means less traffic to my Web page. The difference in most cases will not be enough to change my bid to the #1 position.

3. As I said, people almost automatically click on the ad in the #1 spot first - but they're not likely to accept the first choice offered to them. They will go back to the search results page to check out other ads - after they've already spent your click-thru money!

Do your own research and calculations. Look at your conversions and decide for yourself what the right position should be for your ads. But remember that aiming for #1 isn't necessarily the way to go. You will burn through your PPC budget much faster, and you'll find that the quality of the traffic isn't so much better that it offsets the cost of the higher position.
Aiming for the third, fourth, or fifth position is much less expensive, and chances are good that you'll end up with better, more targeted traffic - and far more sales.

[Ed. Note: Pay-per-click advertising is one of the easiest, most cost-effective methods of attracting traffic to your site and ample up your sales. For a step-by-step playbook to making money on the Web, pick up a copy of ETR's Internet Money Club Independent Learner's Edition right here.]

This article appears courtesy of Early To Rise, a free newsletter dedicated to making money, improving health and secrets to success. For a complimentary subscription, visit http://www.earlytorise.com.

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Tedd

Your Next Successful PPC Campaign Part-1

It’s said many times to focus the #1 position during a PPC Campaign. Edwin Huertas form ETR notes that it’s better and less expensive to rank at the second, third, forth and even fifth position on the first search engine page. I’d like to share his experience with you in the following article.
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Go for "Bronze" With Your PPC Campaign Part-1

By Edwin Huertas

One of the quickest ways to start getting quality search engine traffic to your website is to launch a pay-per-click (PPC) campaign. But that traffic is pretty worthless if it's not adding more dollars to your bottom line.

If you are promoting your website via search engine PPC ads, you know how perplexing it can be to create a campaign that converts traffic into sales. But I'm guessing that no matter what you're doing to try to improve your conversion rate, you are still trying to get your ad to appear in the #1 spot in the search engine results.

The #1 position is highly regarded as the "gold standard" in search engine marketing. That's because having your ad at the #1 paid position will bring in the most traffic. And traffic, in the Internet world, is your ticket to more sales.
But the traffic-generating power of that top spot may keep you from making money.

Take a minute to ask yourself two questions:

Question #1: Will the top spot really send you the best-quality traffic?

Question #2: Will this traffic convert into sales better than having your ad in the third or fifth position?

I say NO!

Now what I'm about to tell you might be contrary to what you'll hear from many so-called PPC "experts," but I speak from personal experience. They claim the traffic from first position ads is always better. I completely disagree.
Here's why...

As ETR's Search Engine Marketing Specialist, I look at analytics (website traffic reports) every day. And something I always examine is where on the site surfers are clicking and what they are clicking on. This way, I can spot trends and determine which types of on-site advertisements are working and which are not.
One thing I've noticed is that people tend to click on links and photos that are positioned right in front of them.

You might be thinking, "Perfect! That's exactly why I try so hard to get my PPC ad in the top spot!"

Well, you might get lots of clicks in the top spot - which results in more traffic. But it doesn't necessarily result in more sales. In fact, I've noticed that my conversion rates have always been lower when I advertise at the first position as opposed to the third or fourth position.

Let's say you have the top spot on Google for your home brewery kit. When Web users click on your ad, it takes them to a landing page you've set up to sell the kit. Many users are going to look briefly at that landing page... then click their back button to look at the other choices on the search engine results page.
They'll keep returning to the results page and narrowing their search until they find exactly what they're looking for.

This article appears courtesy of Early To Rise, a free newsletter dedicated to making money, improving health and secrets to success. For a complimentary subscription, visit http://www.earlytorise.com.

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Tedd McRibson

Generate Your Online Income With 'Your Software Website'

As you know from my last post 'Your Software Website' is a revolutionary website, that was created with the sole purpose of generating an extra income for those who need it!

In a hurry Click Here

If you need more information the following questions and answers could help
you for your own opinion.

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Here are some of the more popular questions that I have answered over the last days:

Q. Do I really get this entire website so I can place it on my own web host or do I just get a link to a site?
A. You DO get the complete website (over 100 pages) and you can place it on your own web host and be in total control.

Q. I am quite new to all this and I was wondering if I purchased, do you think I will be able to manage.
A. Yes, absolutely. You are the sort of person this site was designed for; this website is really easy to set up. All you need to do is to login to your admin panel and edit a few simple fields.

Q. Do you offer any help with the setup of the site?
A. Yes, I sure do! There are video's in the membership area that show you everything from downloading to setting up everything. Also, I am just a click away in case you need more help.

Q. I have a couple of ideas that I think could improve the site, not just for me, but for everyone. Are you open to suggestions?
A. Absolutely! In fact I encourage you to send me ideas, I designed this site with the people in mind, so it's only fitting that the people have a say in its design.

Q. How much of the site is editable, I want to make my site as unique as I possibly can?
A. Every single page is very simple to edit from the admin panel, you can make your site 100% unique. There are also many themes in The admin panel to choose from or you have the option to get a custom theme designed.

Q. Will I need web hosting and a domain name for the site?
A. Yes, you will need web hosting and a domain name. You can choose any host you like or use your existing one. We have also arranged a special deal with a top web host where you get a cracking package and they will even pre-load the site ready for you for as little as $6.95 per month!

Q. Can I add my own software products to the site?
A. Yes, it is very simple to do this from your admin panel, you can even add affiliate products if you choose.

Q. Is the software in the site all delivered automatically or do I have to purchase something to do this.
A. Yes, every single thing in the site is fully automated without any additional purchases.

Q. Do I get all the payments for the products and affiliate products within the site, as well as the subscribers? I mean, what's the
catch, what do you get?
A. Yes, I designed this website FOR the people, you get absolutely every possible gain from the site, including affiliate sales,
product sales, subscribers and referrals. All I get is the one time fee for the initial sale.

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As you can see from the questions above, there is quite a buzz about 'Your Software Website' at the moment which is a small portion of the questions. I welcome yours if you don’t make your right opinion

Take a look for yourself and find out what the 'buzz' is all about by
Clicking Here

Tedd


P.S.I am not sure how long they will be holding it at this price, due to the massive popularity of the site.
So grab it now Here before it shoots up to a more realistic price.

“Your Software Website” Works For Me!

My best friend Dave Nicholson has just released an excellent new product called 'Your Software Website' and it really is a super high quality, top end website that has many best features.

The best made “The Software Website” has really been designed for the every day user. Trust me when I tell you that this website is worth at least 10x the price that Dave is charging.

This site has endless possibilities to create from every single area in the site is editable from a superbly designed admin panel, and the cash generating possibilities are outstanding.

Dave assumes that people who are using his designed site can generate the maximum possible cash from their business.
The user can generate many links about everywhere. The site does not look as an “ad site’ it looks exactly like a fully stocked, fully linked software website that's easy on the eye.
Your everyday visitors to the site will all be like in an Ali Baba’s cavern!

I would very, very highly recommend Dave Nicholson’s “Your Software Website” to absolutely anybody wanting an additional income online.

Here is a list of just some of the features:

# You get your our own admin panel so you can simply edit your site with a few clicks.

# You can change your header, sub-heading and footer text by simply adding text into a field in your admin panel.

# You can do basic SEO on your site by simply adding text into a field in your admin panel.

# Your website comes pre-loaded with over 30 software titles that you can re-sell.

# Your website comes pre-loaded with over 30 affiliate software links.

# Your website comes pre-loaded with over 20 website themes that you can simply change from your admin panel, with the click of a button.

# Your website comes pre-loaded with Google AdSense, editable from your admin panel.

# Your website comes pre-loaded with ClickBank Ad Rotator, editable from your admin panel.

# All of your links within your site are linked to YOUR ClickBank or YOUR PayDotcom ID's from within your admin panel.

# Your website comes pre-loaded with an opt-in form, so you can build your list, also editable from your admin panel.

# All of your payments from the site are made to YOUR Paypal account, editable from the admin panel.

# You have the ability to add/remove categories from within your admin panel.

# You have the ability to add/remove/edit new software pages from within your admin panel.

# You have the ability to add/remove/edit many, many more areas from within your admin panel.

# The website and the admin area has been created with 'super simple' controls, so you do not need any special knowledge at all, if you can click a mouse and type text, you have all the knowledge needed to fully setup your website.


You can get it from here


P.S. Take action Now. You’ll be part of the people making some good income with their online business Now.

Tedd