An Unusual Strategy for Your Info-Marketing Business Part-1

I would like to share with you my good friend Bob Bly's very informative article about a Strategy for Information Marketing Business
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By Bob Bly

"Where do you get ideas for the information products you create?" readers frequently ask me.

Different online marketers would answer that in different ways.

A lot of them do extensive research, find out what terms and phrases
are searched most frequently, and create products related to those
keywords. Many others conduct online surveys, asking people on their
own list and other Internet users for the topics they are most
interested in. Still others just brainstorm, either alone or with their staff
or colleagues. They think hard about what they can teach others and
create products on topics that seem most promising.

I have a method of coming up with new product ideas that is simpler
and has merits the others don't. Basically, I listen to the questions
my customers ask.

If a question is asked repeatedly by many people, I develop an information product designed to answer - thoroughly, usefully, practically, and authoritatively - that question.

Why am I so enthusiastic about this as a source of ideas
for new product development?

Unlike a survey, where you go to people and ask "What product do you want me to produce for you?" these questions come to me unsolicited. Therefore, I know my customers have an urgent need for the information and are not getting it elsewhere - at least not to their satisfaction. The fact that so many customers are asking the same question tells me that there is a defect or gap in my product line: I should have a product I can sell them to answer that question, and I don't.

Another advantage of creating products based on frequently asked customer questions is that it saves an enormous amount of time. Instead of having to write a long e-mail answer to the question every time it is asked, I can merely say to the customer, "For more information on this topic, click here now" and point them to the landing page selling the information product that answers their question.

Another source of ideas for new products is questions that I personally
am wondering about and do not have the answers for.

[Ed. Note: Bob Bly is a freelance copywriter and the author of more than 70 books. To subscribe to his free e-zine, The Direct Response Letter, and claim your free gift worth $116, sign up here.

This article appears courtesy of Early To Rise, a free newsletter dedicated to making money, improving health and secrets to success. For a complimentary subscription, visit http://www.earlytorise.com.

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