An Unusual Strategy for Your Info-Marketing Business Part-2

I would like to share with you my good friend Bob Bly's very informative article about a Strategy for Information Marketing Business. In this 2d part Bob Bly shows his examples that you could duplicate to easy produce an information product.

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By Bob Bly

As an example, when social networking became hot, I knew nothing about it and felt I should. So instead of spending endless hours getting up to speed on my own, I hired someone to research and write a detailed report on social media for me. After reading the report for my own edification, I gave it to a graphic designer who turned it into an e-book.

Sales from that e-book - "The Social Networking Handbook" (myspacemarketingmagic.com) - have, so far, more than paid back what it cost me to have it created. And now, when someone asks me about social networking, I don't pretend to know the answer. I just point her to the landing page where we sell it.

I never do any pre-testing of new product ideas, because pre-testing in itself is labor-intensive and delays product development. All my tests are "wet tests," meaning when we put up the landing page and send out the first e-mail blast, the product has already been produced and is available for immediate delivery.

When I test new products, some, of course, do better than others. The ones that are big winners, I promote frequently. But even for those that do poorly, the effort to create them is not wasted, for several reasons.

For one thing, I can always combine the slow-selling product with others to create a package deal. Or it might make a good free bonus for a related product. Or I might reuse the content in a book or course I am writing.

Plus, having the product saves me time when answering the frequently asked question it was based on. It also gives me the opportunity to make money by answering that question.

Before answering the question, I ask the person if they have bought and read, watched, or listened to the product. If they have not, I say, "Read my e-book first. Then, if you still have questions, call or e-mail me and I will be glad to answer them."

Some people might carp at your suggestion that they buy the info product. "I just want a quick answer to one question!" they might say.

If you can give a quick answer in seconds, and you want to, fine. But you are under no obligation to do so. It's fair to get paid for your expertise and your time. And if you took the time to put the answer into a book or report, it's only fair for the person asking the question to read what you have written before taking up your valuable time, right?

[Ed. Note: Bob Bly is a freelance copywriter and the author of more than 70 books. To subscribe to his free e-zine, The Direct Response Letter, and claim your free gift worth $116.

Still stumped for product ideas? Find out how to create high-quality products that sell - plus get step-by-step instructions for building an Internet business from scratch - with ETR's Internet Money Club Independent Learner Edition.]
Internet Money Club Independent Learner Edition

[This article appears courtesy of Early To Rise, a free newsletter dedicated to making money, improving health and secrets to success. For a complimentary subscription, visit http://www.earlytorise.com.]

Tedd McRibson is an internet affiliate marketer promoting the best opportunities available on the Net.